Shaping the Vortex of Action:A New Form of Grassroots Social Mobilization——Based on the Case Study of"Rose Lane"in L Community of S City
The most important fulcrum of grassroots governance is a broad social consensus based on basic so-cial values.Traditional top-down social mobilization has been challenged by the rapid development of modern-ization,urbanization,and informatization,and the limitations of mobilization precision,mobilization methods,and resources have become more and more prominent.In the face of the increasing demand for the effective-ness of grassroots social mobilization in grassroots construction,a kind of grassroots social mobilization based on shaping the vortex of action has begun to emerge in the practical exploration of mobilization forms,and the"Rose Lane"in the community of L in S city is a typical case.And the process tracking and analysis of this case shows that the new grassroots social mobilization pattern,which is mainly based on demonstration effect,creating public labels,and shaping opinion climate,is embedded in the grassroots social network,and dissolves the interest tension within the grassroots society by relying on the vortex of action,realizes the mobilization ef-fect spreading from the point to the surface,and even effectively absorbs the"stubborn groups"in the grass-roots construction.The results of this study not only provide reference for solving the practical problems of grassroots management in the Chinese context but also expand new scenarios for the application of the theory of grassroots social mobilization.
Vortex of ActionSocial MobilizationOpinion ClimateGrassroots GovernancePlanting Vegetables by Destroying Greenery
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