Structure,Mobilization Mechanism of Drop-shaped Organization and Enlightenment for Platform Governance:A Case Study on the Online Fandom in Entertainment Industry
The government of PRC has taken clearing down the chaotic phenomena in the fan-doms as one of priorities in the internet regulation because the activities of online fandoms generate numerous negative effects.The online fandoms,as a new type of social organization with more and more remarkable influence indicates their powerful mobilization.The online fans community organi-zation,differing from three types of organizations argued by scholars,such as bureaucracy,net-work,and concentric circle organization,presents distinctive characteristics both in organizational structure and mobilization mechanism:the explicit organization purpose and incentive mechanism with the flexible group boundaries;as an single-power central organization with the characteristics of horizontal transmission by network connections;mobilized the members by emotion while the so-cial relations of them being weak.In the article,we figure the fandoms as the"drop-shaped"organi-zation in which demonstrates the interactions among different kinds of members in the organization.The core members and ones at the middle-level of the online fandoms,driven by the rational calcula-tion of interests,play the roles as the mobilizers by inspiring the multiple emotional demands from the normal fans.The commercial capitals,especially those from the giant internet companies,re-gard operating the fandoms as one of tools for profit.What else we need to pay attention to is that the members at the middle-level are divergent in pursuing diverse interests,which can help us to un-derstand why some of them may play a role contrary to the wills of the idols.Finally,the article al-so sheds light on the governance for platform since the platform is not only the object of the govern-ance as the manipulator of the chaotic phenomena in the fandoms,but it can play the role of the au-tonomous tool for governance.
Online FandomsOrganizational StructureMobilization MechanismEmotional DemandsRational Calculation of InterestsPlatform Governance
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