On the Qualitative Behavior and Governance Path of Self Preferential Treatment
Self preferential treatment is a behavior that undermines the competitive order of adjacent markets by implementing self interest behavior on a platform that combines scale and dual identity.The core manifestation of self preferential behavior is self-interest,and it was not until the era of the platform economy that it was first deemed illegal,which is a representative issue in the development of the platform economy.In terms of behavior patterns and competitive effects,self preferential treatment is a typical monopolistic behavior.However,after comparing multiple catego-ries of abusive behavior one by one,it is found that there are obvious shortcomings in the application of antitrust laws.Major jurisdictions such as the European Union and the United States have at-tempted to form a new deterrent against internet platforms through a series of reports and legisla-tion.On the one hand,these legislative measures demonstrate the shortcomings of existing anti mo-nopoly law regulatory schemes.On the other hand,there is still controversy over whether these re-ports and legislation can solve the current regulatory dilemma of self preferential treatment.This ar-ticle believes that the current regulation of self preferential treatment should be comprehensively governed by combining industry regulatory measures on the basis of fully utilizing the analytical framework of antitrust law.
Self Preferential TreatmentAnti Monopoly LawAbuse of Market DominanceIndustry Regulation
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