Tourism image of Xian on internet： division and integration
The internet plays a vital role in the spread of tourist destination image. Through the content analysis of texts from Xian official tourism websites, domestic and foreign travel agent websites and foreign traveling BBS websites, the Xian tourism images on the web were studied. With the most frequent words, eight thematic con structs of Xian tourism image were distinguished： historical culture, city status, religious culture, tourism expe rience, community life, service for travel, natural landscape, leisure and entertainment. According to the further correspondence analysis, we found that four categories of tourism web sites spreaded Xian tourism image in different ways. Aiming at spreading an integrate and clear tourism image, integration approaches regarding shaping and spreading Xian tourism image on web were put forward.
NETL
NSTL
万方数据
维普
