To study on the differences in tourists'environmental responsibility behavior in different individual characteristic groups is the key to the differential management of tourists'environmental behavior in urban scenic spots.In this paper,the multi-group structural equation model is used to construct a theoretical model for analyzing the relationship between place attachment,quality of life,tourists'social responsibility and environmental responsibility behavior,and the group differences of tourists with different educational background and occupation in environmental responsibility behavior are analyzed particularly,and an empirical study is made on the tourists from"the world's first spring"scenic spot in Jinan and the"Sankong"scenic spot in Qufu.The conclusions are as follows:1)The place attachment and quality of life have significant positive effects on tourist's social responsibility,while quality of life and tourists'social responsibility has significant positive effects on self-discipline behaviors,place attachment,quality of life and self-discipline behaviors have significant positive effects on protection and promotion behaviors.2)There is significant difference between the difference of educational level and the difference of occupation type in the theoretical relationship model of tourists'environmental responsibility behavior.According to the conclusion of the study,the countermeasures and suggestions arming at the behavioral differences are put forward in order to provide reference for the effective environmental management of tourism scenic areas in the new era.
group effecttourists'environmentally responsible behaviorplace attachmentquality of lifetourists'social responsibility
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