不同类型农技推广方式对农户科学施肥技术采纳行为的影响——兼论社会信任的调节效应
Influence of agricultural extension modes on farmers'adoption of scientific fertilization techniques:The moderating effect of social trust
王攀 1李谷成 1刘迪 2高扬1
作者信息
- 1. 华中农业大学经济管理学院,武汉 430070
- 2. 湖北第二师范学院经济与管理学院,武汉 430205
- 折叠
摘要
持续推进化肥减量增效,助力科学施肥技术转化落地,对实现农业绿色发展具有重要意义.文中利用湖北省水稻产区1246份农户微观调查数据,实证检验不同类型农技推广方式对农户科学施肥技术采纳行为的影响及社会信任的调节效应.结果表明:1)信息支持型推广方式、技术支持型推广方式和情感支持型推广方式对农户科学施肥技术采纳行为均存在显著正向影响.2)社会信任在技术支持型推广方式和情感支持型推广方式对农户科学施肥技术采纳行为的影响中存在替代调节效应.3)不同农技推广方式对农户不同类型科学施肥技术采纳行为的影响存在差异.具体而言,信息支持型推广方式、技术支持型推广方式和情感支持型推广方式对农户高效施肥技术采纳行为存在显著正向影响;信息支持型推广方式对农户新型肥料产品采纳行为存在显著正向影响.据此,提出应创新农技推广方式,针对不同社会信任水平的农户群体和不同类型科学施肥技术定向施策、精准施策的建议.
Abstract
It is of great significance to realize the green development of agriculture to continuously promote the reduction and efficiency of chemical fertilizers and help the transformation of scientific fertilization techniques.Using data from a micro-survey of 1246 farmers in rice-producing areas of Hubei Province,this study empirically examines the impact of different agricultural extension modes on farmers'adoption of scientific fertilization techniques and the moderating effect of social trust.The results show that:1)Information-supported extension,technically-supported extension and emotionally-supported extension all have a significant favorable influence on farmers'adoption of scientific fertilization techniques.2)Social trust has a substitution moderating effect on the impact of technically-supported and emotionally-supported extension on farmers'adoption of scientific fertilization techniques.3)There are variations in the impact of different agricultural extension modes on the adoption of different types of scientific fertilization techniques.Specifically,information-supported,technically-supported,and emotionally-supported extensions significantly positively impact farmers'adoption of efficient fertilization techniques.Information-supported extension significantly positively impacts farmers'adoption of new fertilizer products.Accordingly,it is proposed that agricultural extensions should be innovated,and that targeted and precise measures should be taken for the groups of farmers with different levels of social trust and for different types of scientific fertilization techniques.
关键词
农技推广方式/科学施肥技术/采纳行为/社会信任/调节效应Key words
agricultural extension modes/scientific fertilization techniques/adoption/social trust/moderating effect引用本文复制引用
基金项目
国家社会科学基金重大项目(18ZDA072)
出版年
2024
国家科技期刊平台
NSTL
万方数据