首页|旅游生活化:"网红城市"旅游者行为与体验特征研究——基于百度指数和UGC的淄博市游客大数据分析

旅游生活化:"网红城市"旅游者行为与体验特征研究——基于百度指数和UGC的淄博市游客大数据分析

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基于百度指数和UGC文本语料,采用文本分析方法探究淄博旅游者行为与体验特征.研究发现:1)淄博市潜在客源在行为上呈现淡旺季不明显、空间上分布广、群体年龄跨度大、性别较均衡特征,追求短距离、高性价比的生活化出游方式.2)旅游者目的地形象认知以"烧烤"这一生活化场景为主,体验涵盖旅游景观、旅游设施、旅游氛围、文化底蕴、生活体验等5个维度16个属性项,包含生活化旅游体验要素(高频特征词)最多的是特色景观、美食体验、情感体验等3个属性.3)旅游者对淄博的情感评价整体较积极,当地生活中惯常的消费地点、消费活动及人物景观成为目的地核心吸引物,消费场景的生活化是旅游者游程中关注的重点.
Behavioral and experiential characteristics of tourists in the internet-famous city showing a trend of lifestyle tourism:Case study of Zibo City
Based on text corpus from UGC and text analysis methods,the article explored the characteristics of tourist behavior and experience in Zibo.The study found that:1)There is a clear trend in tourist behavior,manifested as no obvious peak season in travel time,widely spatial distribution,large age span of the group,balance in gender,and preferring short distance,cost-effective lifestyle travels.2)The recognition of destination image for tourist is dominated by life scenarios of"barbecue".The experience covers 5 dimensions and 16 attribute items,including touristic landscape,touristic facilities,touristic atmosphere,cultural heritage,and tourism experience.The three attributes that contained the most life-oriented tourism elements are characteristic landscape,food experience,and emotional experience.3)The tourist's emotional evaluation on Zibo is positive,the focuses of the tourists to the city during their travels are the usual consumption places,consumption activities,and character landscapes in local life,and the consumption scene lifestyle is becoming the core attractionsof the destination.

the internet-famous citya trend of lifestyle tourismtourist behaviorexperience characteristicsZibo

王浩、张海芹

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四川旅游规划设计研究院,成都 610041

"网红"城市 旅游生活化 旅游者行为 体验特征 淄博

2023年文化和旅游部部级社科研究项目

23DY22

2024

干旱区资源与环境
中国自然资源学会干旱半干旱地区研究委员会 内蒙古农业大学

干旱区资源与环境

CSSCICHSSCD北大核心
影响因子:1.492
ISSN:1003-7578
年,卷(期):2024.38(2)
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