Effectiveness of"tourists come before scenery"initiative in urban tourist attractions:A perspective from local residents
The initiative of"tourists come before scenery"is an important measure for domestic tourist destination to regulate local tourist in special period.Taking the initiative of"tourists come before scenery"in Spring Festival by the Xi'an scenic spots as a case,this study explores the effectiveness of initiative in urban tourist attractions from the perspective of residents by the methods of questionnaire survey,statistical analysis and SEM.The results shows that the effectiveness of the initiative for tourist attractions is mainly reflected in the content and marketing,and the marketing effectiveness of initiative is generally greater than the content effectiveness.The effectiveness of initiative is affected by residents'character,profit perception,relative deprivation perception and attraction of scenic spots,and each factor has different effects on the initiative's content and marketing effectiveness.In the future,when tourist attractions release the'tourists come before scenery'initiative,they should ensure'a beginning,an end,and compensation'in order to enhance residents'responsiveness to the initiative.
tourists come before sceneryinitiativetourist attractionsresidentstourist city
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