Influencing mechanism in the externalization of consumer's willingness into behaviour:An example of express packaging classified recycling
Classified recycling of express packaging is one of the important parts in realizing green logistics and sustainable utilization of resources.Consumers are the most basic element,but,their willingness does not necessarily externalize it into actual behaviour.Based on 1128 data,the ordered Probit model was used to explore the factors influencing the consumers'classification and recycling intention.The results reveal that:1)Interpersonal network,policy efficiency and social trust all improve the degree of consumers'willingness to recycle express packaging.2)Social capital influences consumers'willingness to recycle express packaging through ecological values.3)The concept of face plays a positive regulatory role between social capital and ecological values,ecological values and the path of externalized behaviour.4)Age,education level,online shopping can promote consumers'willingness to recycle express packaging into behaviours.Women are more likely to externalize their willingness than that of men.Therefore,improving consumers'ecological values,strengthening environmental awareness and education,improving recycling policies and regulations,and creating a good social trust environment are of great significance for comprehensively promoting the classification and recycling of consumer express packaging.
express packagingclassified recoveryexternalizing willing into behaviorsocial capital
NETL
NSTL
万方数据
