社会规范、文化取向与农户农药包装废弃物集中处理行为—基于环境情感的中介作用和调节作用
Social norms,cultural orientation and farmers'behavior of centralized pesticide packaging disposal:Mediating and moderating effects of environmental emotion
刘霁瑶 1池书瑶 2赵敏娟2
作者信息
- 1. 海南大学国际商学院,海口 570228
- 2. 西北农林科技大学管理学院,杨凌 712100
- 折叠
摘要
利用陕西省1073个农户的调查数据,实证分析社会规范、文化取向以及环境情感对农户农药包装废弃物集中处理行为的影响.研究结果发现:1)社会规范、集体主义、环境情感均对农户农药包装废弃物集中处理行为有显著的正向影响.2)集体主义和长期取向通过影响农户的环境情感进一步影响农户的农药包装废弃物集中处理行为.3)环境情感在社会规范对农户农药包装废弃物集中处理行为的影响中发挥着正向调节作用.因此,加强农村社会规范建设,因地制宜地开展诸多农村文化建设活动,增强农户的环境情感,从而促进农户源头农药包装废弃物集中处理行为.
Abstract
Using survey data from 1073 farmers in Shaanxi Province,this study empirically analyzes the impact of social norms,cultural orientation,and environmental emotion on the farmers'behavior of centralized pesticide packaging waste disposal.The results show that:Firstly,descriptive social norms and imperative social norms both significantly and positively impact the farmers'behavior of centralized pesticide packaging waste disposal.Secondly,the collectivism in the cultural orientation plays a significant role in promoting the farmers'behavior of centralized pesticide packaging waste disposal,while the long-term cultural orientation has no significant effect.Thirdly,environmental emotion also significantly and positively impacts the farmers'behavior of centralized pesticide packaging waste disposal,and collectivism and long-term orientation further affect farmers'behavior of centralized pesticide packaging waste disposal by affecting farmers'environmental emotion.Fourthly,environmental emotion plays a positive adjustment role between descriptive social norms and farmers'behavior of centralized pesticide packaging waste disposal.Therefore,it is necessary to strengthen the construction of rural social norms,carry out various rural cultural construction activities according to local conditions,and enhance farmers'environmental emotion,in order to enhance the farmers'enthusiasm of centralized disposal of pesticide packaging waste.
关键词
农药包装废弃物集中处理/社会规范/文化取向/环境情感Key words
pesticide packaging waste centralized disposal/social norms/cultural orientation/environmental emotion引用本文复制引用
基金项目
海南省高等学校科研项目(Hnky2023ZD-4)
海南大学人文社会科学青年学者扶持项目(23QNFC-02)
农业农村部-财政部重点专项(CARS-07-F-1)
出版年
2024
国家科技期刊平台
NSTL
万方数据