Social norms,cultural orientation and farmers'behavior of centralized pesticide packaging disposal:Mediating and moderating effects of environmental emotion
Using survey data from 1073 farmers in Shaanxi Province,this study empirically analyzes the impact of social norms,cultural orientation,and environmental emotion on the farmers'behavior of centralized pesticide packaging waste disposal.The results show that:Firstly,descriptive social norms and imperative social norms both significantly and positively impact the farmers'behavior of centralized pesticide packaging waste disposal.Secondly,the collectivism in the cultural orientation plays a significant role in promoting the farmers'behavior of centralized pesticide packaging waste disposal,while the long-term cultural orientation has no significant effect.Thirdly,environmental emotion also significantly and positively impacts the farmers'behavior of centralized pesticide packaging waste disposal,and collectivism and long-term orientation further affect farmers'behavior of centralized pesticide packaging waste disposal by affecting farmers'environmental emotion.Fourthly,environmental emotion plays a positive adjustment role between descriptive social norms and farmers'behavior of centralized pesticide packaging waste disposal.Therefore,it is necessary to strengthen the construction of rural social norms,carry out various rural cultural construction activities according to local conditions,and enhance farmers'environmental emotion,in order to enhance the farmers'enthusiasm of centralized disposal of pesticide packaging waste.
NETL
NSTL
万方数据
