Visual perception and emotional experience of tourist towards the landscape of historical and cultural blocks:Case of Dazhao in Hohhot
In the context of tourism mobility,historical and cultural blocks have evolved into cultural complexes with multiple meanings,which is an important field for the integration of diverse cultures.Tourists'perception of multicultural landscape has a significant influence on the emotional experience of historical and cultural blocks.Based on the theory of"cognition-emotion-behavior",taking Dazhao historical and cultural block in Hohhot as a case,relying on eye movement experiments and interview text materials,this paper explores the psychological change mechanism of tourists'"cognition-emotion-behavior"by using grounded theory and TF-IDF algorithm.It is found that tourists'perception of landscape of Dazhao historical and cultural block can be divided into five types:architectural landscape,artistic landscape,living landscape,portrait landscape and public landscape.Among which architectural landscape and artistic landscape are the focus of eye movement gaze for participants.Tourists'emotional experience towards different landscape types presents a complex situa-tion of"positive"and"negative"interweaving,but positive emotions always dominate.Dazhao Temple,Sais-hang Old Street,Tongshun Alley and alatan Khan Square are the dual core areas for tourists'visual gaze and e-motional expression.Tourists'visual gaze and emotional experience towards the landscape follow the logical framework of"vision-emotion-behavior",and realize the construction of the meaning of tourism experience from the shallow to the deep.The research conclusion broadens the method boundary for research of man-land emotion,and provides reference for the cognition,production and utilization of urban emotional space.
historical and cultural blockslandscape visual perceptionemotional experiencemechanism of actioneye movement experiment
万方数据
