In the context of tourism mobility,historical and cultural blocks have evolved into cultural complexes with multiple meanings,which is an important field for the integration of diverse cultures.Tourists'perception of multicultural landscape has a significant influence on the emotional experience of historical and cultural blocks.Based on the theory of"cognition-emotion-behavior",taking Dazhao historical and cultural block in Hohhot as a case,relying on eye movement experiments and interview text materials,this paper explores the psychological change mechanism of tourists'"cognition-emotion-behavior"by using grounded theory and TF-IDF algorithm.It is found that tourists'perception of landscape of Dazhao historical and cultural block can be divided into five types:architectural landscape,artistic landscape,living landscape,portrait landscape and public landscape.Among which architectural landscape and artistic landscape are the focus of eye movement gaze for participants.Tourists'emotional experience towards different landscape types presents a complex situa-tion of"positive"and"negative"interweaving,but positive emotions always dominate.Dazhao Temple,Sais-hang Old Street,Tongshun Alley and alatan Khan Square are the dual core areas for tourists'visual gaze and e-motional expression.Tourists'visual gaze and emotional experience towards the landscape follow the logical framework of"vision-emotion-behavior",and realize the construction of the meaning of tourism experience from the shallow to the deep.The research conclusion broadens the method boundary for research of man-land emotion,and provides reference for the cognition,production and utilization of urban emotional space.
关键词
历史文化特色街区/景观视觉感知/情感体验/作用机理/眼动实验
Key words
historical and cultural blocks/landscape visual perception/emotional experience/mechanism of action/eye movement experiment
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