Farmers'willingness to participate in the construction of agricultural canals and its influencing factors:A study from the perspective of planned behavior theory
The formation of farmers'willingness to participate and its influencing factors are the keys for determining the supply of public goods and the effect of governance.In order to explore the formation mechanism of farmers'willingness to participate in village collective action and its influencing factors,the construction of irrigation canal was taken as the example,based on survey data of 452 farmers in Tumen Town,Gulang County,the framework of planned behavior theory was constructed,and the factors influencing farmers'willingness to participate in irrigation canal construction were analyzed through structural equation model.The results show that:1)Farmers'willingness to participate in the construction of irrigation canals is positively affected by behavioral attitudes,subjective norms and perceived behavioral control,among which personal income expectation,attitude of family or friend,and information transparency perception are the key factors.2)Behavioral attitudes,subjective norms and perceived behavioral control are positively correlated with each other,indicating that farmers'evaluation of their own abilities and resources will be affected by social expectations and the degree of other people's opinion and recognition.It is suggested that the government and relevant institutions should improve the way of information transmission and policy publicity,guide individuals to exert the positive influence of subjective norms,and enhance the willingness of farmers to participate in the construction of irrigation canals by providing agricultural subsidies,low-interest loans and technical training,so as to promote sustainable rural development.
farmersirrigation canal construction intentiontheory of planned behaviorstructural equation model