Impact of peer effect on deviation between farmer's willingness and behavior to reduce the application of chemical fertilizers
Excessive application of chemical fertilizers poses a threat to the soil health of farmland,agricultural product quality and safety,and agricultural sustainability.Based on the reality that farmers have a higher willingness but limited action to reduce the use of fertilizers,a theoretical analysis framework is constructed from three levels:group behavior,individual traits,and external environment,to examine the impacts of peer effect,environmental literacy,and social trust on the deviation between the farmer's willingness and behavior to reduce the application of chemical fertilizers.Using survey data from farmers in Guangxi,Guizhou,Ningxia,and Qinghai provinces in China,the causal effect of peer effect on the deviation between farmer's willingness and behavior to reduce the application of chemical fertilizers,as well as the mechanism of the role of environmental literacy and social trust in the influence of peer effect on the deviation between the farmer's willingness and behavior to reduce the application of chemical fertilizers are empirically tested.The research results indicate that peer effect significantly alleviates the deviation between the farmer's willingness and behavior to reduce fertilizer application.Environmental literacy plays a partial mediating role in the relationship between peer effect and the deviation between farmers'willingness and behavior to reduce fertilizer application,social trust has a significant moderating effect on the relationship between environmental literacy and the deviation between farmers'willingness and behavior to reduce fertilizer application.Specifically,peer effect promotes the transformation of farmer's willingness to reduce fertilizer application into action by increasing their awareness of environmental protection,that means the improvement of farmers'social trust level will enhance the alleviating effect of environmental literacy on the deviation between farmers'willingness and behavior to reduce fertilizer application.
peer effectreduction of chemical fertilizer applicationenvironmental literacysocial trust
NETL
NSTL
万方数据
