Differentiated motivations for land green use by farmers:An exploratory analysis based on Q method
Clarifying farmers'motivation for land green use is a micro-psychological prerequisite for accelerating the healthy and sustainable development and utilization of land resources.Starting from the perspective of farmers'cognition,we empirically explore the differentiated motives of farmers'land green use based on randomly selected samples of farmers in five provinces using the Q methodology based on a systematic review of the relevant literature,with the choice of crop rotation as the test scenario.The study found that at this stage,there are three kinds of clear-cut motives for land green use:1)Profit-seeking motives dominated by the logic of utilitarianism,with profit calculation and rational choice as the kernel,reflecting the attributes of farmers as"economic beings".2)The normative motivation dominated by role logic,with role incentives and norm compliance as the core,reflecting the"social person"attribute of farmers.3)The harm avoidance motivation dominated by security logic,with risk avoidance and livelihood maintenance as the core,showing the"risk person"attribute of farmers.These differentiated motives for land green use by farmers reflect their diversified and hierarchical needs for survival and development.Therefore,on the premise of accurately capturing the different motivations and needs of farmers,it is necessary to build a differentiated mechanism for regulating the green land use behavior,focusing on the integrated matching and combined application of policy tools.
farmersland green use motivationQ methodologycrop rotationgreen development of agriculture
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