Landscape image perception of agricultural cultural heritage sites based on UGC data:taking Longji terrace in Longsheng as an example
Landscape image is the artistic conception schema of people's cognition of the landscape and the core attraction of tourism.The massive UGC data generated from tourists in the internet era can effectively reflect their perception and evaluation of the destination,and then have an important impact on the scientific protection and tourism utilization of the destination.Taking Longji terrace in Guangxi as an example,based on the data of text and picture,this paper deeply analyzes the perceptual characteristics of tourists'cognitive image,emotional image and overall image from the three dimensions of natural landscape image,artificial landscape image and cultural landscape image.The results show that the perception of landscape image of Longji terrace agricultural cultural heritage site presents the overall characteristics of strong material landscape and weak intangible land-scape.Agricultural landscapes and residential buildings occupy the dominant position in the landscape image network of agricultural cultural heritage site,and the correlation between them is also the highest.They are the main types of cognitive images.However,the word frequency of image dimensions such as folk festivals,food culture,folk art and water system landscape is low,the correlation to other image dimensions is less,and the perception of cognitive images is weak.The image dimensions of agricultural landscape,residential buildings and food culture are mainly perceived by positive emotional images such as"satisfaction",and negative emo-tions such as"happiness and bitterness"and"pity"mainly appear in the emotional image perception of road traffic.The overall image perception analysis based on IPA shows that the importance and satisfaction of agricul-tural landscapes,residential buildings and natural scenery are high,the importance of mountain landscape,wa-ter system landscape and food culture are low,but satisfaction is high,and the importance and satisfaction of folk festivals,folk art and community atmosphere are low.
landscape imagetourism perceptionUGCagricultural cultural heritage siteLongji terrace
国家科技期刊平台
NSTL
万方数据
