Research on Manufacturer's Quality Inspection Strategy Considering Supplier's Store Brand
Under the background of economic globalization,the relationship between supplier and man-ufacturer has changed to"competition and cooperation",and manufacturer tries to give up the strict quality in-spection of innovative products to seize the competitive opportunities,but he may face the risk of recall.In this paper,a two-stage dynamic decision model of manufacturer's high level inspection and low level inspection un-der private brand introduction strategy is established to explore the influence of supplier intrusion on manufac-turer's quality inspection strategy.The results show that manufacturer has an incentive to forgo rigorous quality checks in any case,but competition may drive manufacturer to take on more recall risk,and manufacturer's preemptive behavior does not always reduce the risk of supplier intrusion.In addition,the behavior of preempt the competition may make both sides fall into the prisoner's dilemma,while strict quality inspection can make both sides achieve a win-win situation in the competition.
万方数据
维普
