At this stage,digital intelligence has become the driving force of enterprise reform and innovation and the"window of opportunity"that constantly enables enterprises'breakthrough innovation.As a competitive strategy to guide the development direction of enterprises,it is bound to play an important role in this process.Taking the A-share listed companies from 2006 to 2021 as the research object,this paper empirically analyzes the relationship between enterprise digital transfor-mation,competitive strategy choice and breakthrough innovation.Results are as follows.The digital transformation of enterprises has a promoting effect on breakthrough innovation.In enterprises that focus on low-cost strategy,the breakthrough innovation effect of digital transformation will be in-hibited,while in enterprises that focus on differentiation strategy,this effect will not be affected.In terms of temporal and spatial factors,industry attributes,and enterprise characteristics,the mismatch between digital transformation and low-cost strategies exhibits significant heterogeneity in inhibiting breakthrough innovation.Therefore,on the basis of fully considering heterogeneous factors such as time,space,industry,and enterprises,it is necessary to strengthen the adaptability of digital trans-formation to competitive strategies and unleash the driving force of digital transformation on break-through innovation.
关键词
数字化转型/突破性创新/低成本战略/差异化战略
Key words
Digital transformation/Breakthrough innovation/Low-cost strategy/Differentiation strategy
维普
万方数据