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傩戏数字传播对乡村文化建设的启示

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傩戏具有悠久历史,随着对传统文化的重视尤其是非物质文化遗产保护政策的实施,傩戏成为了诸多乡村的文化特色.目前借助数字传播对傩戏、傩文化传播主要表现为个人自发拍摄的图片或视频的自媒体传播、傩戏活动的现场直播、傩戏纪录片的拍摄、以艺术标准拍摄制作的傩戏短视频、以傩戏为题材创作的影视作品五种形态.数字传播对拥有傩戏的乡村文化建设的影响目前主要表现在三个方面:增强了文化主体的文化自信和文化认同,让他们重视对傩戏进行有主体意识的审视;增强了乡村与外界的文化联系,既能够更好地吸引外地民众到乡村进行文化寻根或传统艺术的欣赏,又可获得更多机会到外地进行公开展演展示交流;促进乡村民风建设和环境建设.不过也需认识到,乡村文化的数字传播的核心是文化,数字传播是手段,需借助数字传播的迅速、广泛、即时、开放、对话等特点,进一步优化乡村的传统文化.
Inspiration of Digital Dissemination of Nuo Opera to Rural Cultural Construction
Nuo Opera has a long history.With the increasing emphasis on traditional culture,especially the implementa-tion of the Intangible Cultural Heritage protection policy,Nuo Opera has become a cultural feature of many rural areas.At present,the digital dissemination of Nuo Opera and Nuo culture is mainly manifested in five forms:self-media dis-semination of pictures or videos spontaneously shot by individuals,live-streaming of Nuo Opera activities,shooting of Nuo Opera documentaries,production of short Nuo Opera videos based on artistic standards,and film and television works created with Nuo Opera as the theme.The impact of digital dissemination on the rural cultural construction where Nuo Opera exists is currently mainly reflected in three aspects:it enhances the cultural confidence and cultural identity of the cultural subjects,enabling them to attach importance to the examination of Nuo Opera with a sense of subjectivity;it strengthens the cultural connection between rural areas and the outside world,which can not only better attract people from other places to rural areas for cultural root-seeking or appreciation of traditional arts,but also obtain more opportu-nities to publicly perform,display and exchange in other places;it promotes the construction of rural folk customs and the environment.However,it should also be recognized that the core of the digital dissemination of rural culture is cul-ture,and digital dissemination is a means.We need to take advantage of the rapid,extensive,instant,open and dialogic characteristics of digital dissemination to further optimize rural traditional culture.

rural cultureNuo Operadigital disseminationIntangible Cultural Heritage

李志远

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中国艺术研究院,北京 100123

乡村文化 傩戏 数字传播 非遗

2025

兰州文理学院学报(社会科学版)
甘肃联合大学

兰州文理学院学报(社会科学版)

影响因子:0.208
ISSN:2095-7009
年,卷(期):2025.41(1)