Inspiration of Digital Dissemination of Nuo Opera to Rural Cultural Construction
Nuo Opera has a long history.With the increasing emphasis on traditional culture,especially the implementa-tion of the Intangible Cultural Heritage protection policy,Nuo Opera has become a cultural feature of many rural areas.At present,the digital dissemination of Nuo Opera and Nuo culture is mainly manifested in five forms:self-media dis-semination of pictures or videos spontaneously shot by individuals,live-streaming of Nuo Opera activities,shooting of Nuo Opera documentaries,production of short Nuo Opera videos based on artistic standards,and film and television works created with Nuo Opera as the theme.The impact of digital dissemination on the rural cultural construction where Nuo Opera exists is currently mainly reflected in three aspects:it enhances the cultural confidence and cultural identity of the cultural subjects,enabling them to attach importance to the examination of Nuo Opera with a sense of subjectivity;it strengthens the cultural connection between rural areas and the outside world,which can not only better attract people from other places to rural areas for cultural root-seeking or appreciation of traditional arts,but also obtain more opportu-nities to publicly perform,display and exchange in other places;it promotes the construction of rural folk customs and the environment.However,it should also be recognized that the core of the digital dissemination of rural culture is cul-ture,and digital dissemination is a means.We need to take advantage of the rapid,extensive,instant,open and dialogic characteristics of digital dissemination to further optimize rural traditional culture.
rural cultureNuo Operadigital disseminationIntangible Cultural Heritage