Research on High-quality Development of the Minqin Melon Industry Based on SWOT Model Analysis
The melon industry has become a key agricultural pillar of Minqin County's economic development.In order to propose feasible paths for high-quality development of the Minqin melon industry,the SWOT model was used to analyze its strengths,weaknesses,opportunities,and challenges.It is concluded that the Minqin melon industry has strong internal advantages and good external opportunities.To promote the high-quality development of the Minqin melon industry,a growth strategy(SO strategy)should be prioritized.Specific paths are proposed,such as extending the melon industry chain,cultivating new business entities,strengthening talent and technical support,enhancing brand leadership,and expanding sales channels for high-quality development of the Minqin melon industry.
Rural revitalizationMelon industrySWOT analysisHigh-quality developmentMinqin County