How Perceived Fairness and Subjective Happiness Affect Individual's Pro-Environmental Behavior——Moderating Effects Based on Environmental Knowledge
Public participation is an endogenous driving force and an important means of modern environmental governance.In the process of promoting the modernization of China's environmental governance system and governance capacity,it is particularly important to improve the enthusiasm and ability of public participation.Existing research mainly focuses on the influencing factors of public pro-environmental behaviors from the perspectives of individual cognition,social capital and institutional environment,but fewer studies are based on the typology perspective,exploring the influencing factors and the mechanisms of public pro-environmental behaviors and private pro-environmental behaviors respectively.Based on the re-search data of CGSS2021,this study examines the relationship between perceived fairness,subjective well-being and citi-zens'public and private pro-environmental behaviors,and tests the moderating effect of environmental knowledge.The em-pirical analysis results show that there is a significant positive correlation between the perception of fairness and public domain pro environmental behavior;Subjective well-being is significantly positively correlated with both public domain pro environmental behavior and private domain pro environmental behavior;Environmental knowledge positively moderates the relationship between social equity and pro environmental behavior,while environmental knowledge does not have a signifi-cant moderating effect on the relationship between subjective well-being and pro environmental behavior.
万方数据
