Research Progress in Tourism Data Mining Based on UGC Data
With the vigorous development of the Internet and social media,User Generated Content(UGC)data has gradually become an important part of tourism big data.As an important data reflecting tourist be-havior,UGC data has the characteristics of rich types,strong data authenticity,and large data noise.This arti-cle reviews the development of tourism UGC data research in the past few years,and summarizes the achieve-ments of tourism UGC data mining research in recent years from the perspectives of text,photos,and multi-modal data types,and discusses the direction of future research.