Comparasion on Projected and Perceived Images of Mangshan and Daweishan National Forest Parks
In order to promote high-quality development of forest tourism,taking Mangshan and Daweishan Na-tional Forest Parks in Hunan as research objects,projected and perceived images of two national forest parks and their relationships were studied by collecting textual information on social media platforms and using con-tent analysis.Results showed that from 2017 to 2022,tourist number of Daweishan showed trend of increase and then decrease,and tourist number of Mangshan showed trend of decrease.High-frequency words in per-ceived images of Mangshan mainly focused on geographic resources,hydrological resources,celestial resources,catering and accommodation as well as ticket and traffic,while high-frequency words in perceived images of Daweishan mainly focused on biological resources,humanistic resources,catering and accommodation,ticket and traffic,scenic area construction and tourists'activities.Tourists had positive emotions on Mangshan and Da-weishan tours.Negative emotions were mainly reflected in tickets,staff service attitudes,transports and infra-structure.High-frequency words in projected images of Mangshan and Daweishan mainly focused on geograph-ic resources,hydrological resources,biological resources,celestial resources,catering and accommodation,tick-et and traffic as well as tourists'activities.Differences between projected and perceived images of Mangshan were larger.Projected and perceived images of Daweishan were more consistent.Suggestions including protect-ing scenic resources and enriching recreational products,adjusting directions of publicity by taking perceptions of tourists as guide,tapping resource advantages and improving construction of scenic spots as well as paying at-tention to feedback of tourists and increasing publicity were put forward.
social mediaperceived imageprojected imageMangshanDaweishan
万方数据
维普
