Research on the Dynamic Mechanism and Optimization Path of Cultural and Tourism Integration in Traditional Villages:A Case Study of Jiangtou Village,Lingchuan County,Guilin City
Research on the Dynamic Mechanism and Optimization Path of Cultural and Tourism Integration in Traditional Villages:A Case Study of Jiangtou Village,Lingchuan County,Guilin City
The integration of culture and tourism industry is the only way to inherit traditional village culture,improve villagers'sense of cultural acquisition and realize the high-quality development of traditional villages.Taking Jiangtou Village,Lingchuan County,Guilin City as an example,this paper analyzed the dynamic mechanism of the integration of culture and tourism in traditional villages.It was found that market demand,government support and media publicity were the external driving forces for the integration of traditional village culture and tourism industry,while cultural space attraction,concept penetration and benefit drive were the internal driving forces for the integration of traditional village culture and tourism industry.Jiangtou Village should dig deep into the traditional village culture and enrich the cultural tourism products,fully mobilize the vitality of the market,stimulate the consumption potential of tourists,strengthen tourism publicity,build Jiangtou Village tourism brand,innovate the talent training system,stimulate the innovation vitality of talents,and promote the deep integration of traditional village culture and tourism industry and the high-quality development of tourism.
关键词
文旅融合/动力因素/传统村落/优化路径
Key words
integration of culture and tourism/dynamic factors/traditional villages/optimize the path
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