Current Situation and Promotion Strategies of Rural Tourists'Green Consumption Behavior Based on Network Text Analysis:A Case Study of Hunan Province
The carbon peaking and carbon neutrality goals puts forward requirements for rural development,implements a comprehensive rural revitalization strategy,promotes the modernization of agriculture and rural areas,and always shoulders the goals.This paper selected 11 Key Rural Tour-ism Villages in Hunan Province announced by the Ministry of Culture and Tourism,505 relevant re-view data from Ctrip and Mafengwo websites for text analysis,established the so-called 5-principle and 6-element N performance model of rural tourists'green consumption behavior,that is,the'5R6FNs'model,and analyzed the current situation and problems of rural tourists'green consumption behavior.The data showed that green'traveling'was the primary connotation of rural green consump-tion behavior,the natural environment of the countryside was an important factor to attract tourists,and green'housing',green'entertainment',green'food'and green'shopping'were important aspects.There still was a lot of room for improvement in the green'transport'.Based on this,several sugges-tions were put forward,such as preserving the native ecological environment,improving infrastruc-ture construction,guiding the transformation of green business,and increasing green marketing and publicity,in order to promote the substantial development of rural tourism.
Rural tourismgreen consumption behaviorweb text analyticsrural revitalization
国家科技期刊平台
NSTL
万方数据
