Research on the Promotion Strategy of Rural Study Tour Based on Tourist Perception:A Case Study of Beijing Jinpoluo Farm
Rural study tour has become an important engine for the implementation of Chinese Rural Revitalization Strategy,especially for the high-quality development of rural tourism.Based on field research,this paper took Jinpoluo Farm as an example,which was one of social classroom re-source units for primary and secondary school students in Beijing.The paper analyzed valid ques-tionnaires by applying principal factor analysis,variance analysis and multi-response analysis,and drew conclusions about the differences and similarities of the perception of primary and secondary school students from five dimensions,including social value,function,service,environment and emotion.The survey results indicated that the major problems in current rural study tours were lack of individual exhibition platform,insufficient development,and improvement of their structure and performance.Accordingly,the paper proposed improvement strategies including establishing a plat-form for displaying students'achievements,perfecting the performance of study tours,exploiting various products for the tourists,and optimizing the combination structure of study tours.
Rural study tourtourist perceptionproduct promotionJinpoluo Farm
国家科技期刊平台
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