Pricing and Refrigeration Decisions in Fresh Product Dual-channel Supply Chain Strategy Considering Refrigerating Temperature
With the development of fresh food e-commerce,the agricultural cooperatives begin to use the dual-channel supply chain mode by direct community online selling and supermarket distributing.Therefore,it brings great challenges to make decisions on controlling the cost of refrigeration and product quality under different supply modes.In this paper,both the deterioration of perishable products and the cost of refrigeration were integrated into the game of supply chain pricing strategy.The pricing and refrigeration decisions of the cooperative and retail supermarket were studied in the face of different sales modes.When the profit is high and the best refrigeration temperature is low,it is suitable to refrigerate the product.It has practical significance to the participants of fresh food supply chain modes like wholesale,online and community selling.
万方数据
维普
