Coordination of Derivative Service Outsourcing Supply Chain under Dual-objective Overall Optimization
The value of derivative services tends to be underestimated by customers after outsourcing by manufacturers,it is necessary for service contractors to improve the service level and enhance customer utility.Therefore,a dual-objective decision-making model of maximizing customer utility and enterprise profit under centralized and decentralized decision was constructed,and a supply chain coordination contract based on cost-and-value sharing was designed.The results show that under dual-objective overall optimization,increasing the importance of customer utility goal will decrease the overall profit of the supply chain under the centralized decision.Under the decentralized decision,the relationship between the service price and profit of the service contractor and the importance of customer utility goal is uncertain.There may be a service paradox that the cost investment cannot be effectively returned.Increasing the importance of customer utility goal can reduce product price,improve product and service demand,manufacturer's profit and customer utility.In addition,the effects of dual-objective overall optimization on variables are stronger than that of single-objective optimization.The contract model can make optimal solutions closer to the centralized decision and achieve the coordination of the derivative service outsourcing supply chain.
dual-objective overall optimizationcustomer utilityservice levelderivative service outsourcingsupply chain coordination
万方数据
维普
