基于负面在线评论与多维技术创新地图融合的技术机会识别研究
Research on Technology Opportunity Identification Based on the Fusion of Negative Online Reviews and Multi-dimensional Technology Innovation Map
王金凤 1张子夜 2冯立杰 3张虎翼 4林国义5
作者信息
- 1. 上海海事大学中国(上海)自贸区供应链研究院,上海 201306
- 2. 上海海事大学经济管理学院,上海 201306
- 3. 上海海事大学物流工程学院,上海 201306
- 4. 上海海事大学物流科学与工程研究院,上海 201306
- 5. 桂林电子科技大学商学院,广西桂林 541004
- 折叠
摘要
从技术需求驱动视角,经由负面在线评论主题提取开展具有前瞻性的潜在创新方案研判,为企业精准识别技术创新机会提供方向.首先,检索目标技术创新领域相关专利文献,利用BERTopic主题聚类模型获取专利摘要数据中所含主题与关键词;其次,识别产品负面在线评论,利用主题模型遴选负面在线评论中的主题与关键词,剖析产品的突出问题点;再次,将前述创新要素进行维度划分,生成创新维度-创新要素表;然后,以领域内所含突出问题为导向,与创新法则迭代构建多维技术创新地图,生成系列潜在技术创新方案;最后,以智能手机为例,验证方法的可行性.研究结果表明,该模型能有效分析产品存在的突出问题,识别具有前瞻性的技术创新机会.
Abstract
From the perspective of technology demand-driven,through the extraction of negative online review topics to carry out forward-looking potential innovation solutions,the direction for enterprises can be provided to accurately identify technological innovation opportunities.Firstly,the relevant patent literature in the field of target technological innovation was retrieved and data preprocessing was carried out.The BERTopic topic clustering model was used to obtain the topics and keywords contained in the patent abstract data to screen the elements of technological innovation.Secondly,by identifying negative online reviews of products and using LDA topic model to select topics and keywords in negative online reviews,the outstanding problems of products were analyzed.Thirdly,the above-mentioned innovation elements were divided into dimensions,and the subject keywords extracted from negative online reviews were supplemented to generate an innovation dimension-innovation element table.Then,guided by the prominent problems in the field contained in negative online reviews,the multi-dimensional technology innovation map was constructed by iterative transformation with the innovation rule,and a series of potential technology innovation schemes were generated.Finally,the feasibility of this research method was verified by taking smartphone as an example.The results show that the model can effectively analyze the outstanding problems of products,identify forward-looking technological innovation opportunities,and provide theoretical references for enterprises to carry out product technology research and development accurately and efficiently.
关键词
技术机会识别/BERTopic主题模型/负面在线评论/多维技术创新地图Key words
technology opportunity identification/BERTopic model/negative online reviews/multi-dimensional technological innovation map引用本文复制引用
基金项目
国家重点研发计划(2022YFF0608700)
上海市科技计划(20040501300)
出版年
2024
NETL
NSTL
万方数据