Healthcare Service Pricing for Internet Healthcare Platform Considering Mixed Doctor Types Under Dynamic Competition
The internet healthcare platform(IHP)dynamically sets healthcare service prices to balance supply and demand and keep competition.Considering the mixed participation of full-time doctors and part-time doctors under the dynamic competition of IHPs,the healthcare service dynamic pricing model of the IHP was constructed under the scenarios of competing patient resources,doctor resources,and bilateral resources respectively by utilizing the optimal control theory.Results indicate that the healthcare service price set by the competitor can positively affect the optimal healthcare service price of the IHP,and this effect strength decreases with the increase of perceived revenue of part-time doctors in the platform.In the scenario of healthcare service demand declining,the strength of this effect will decrease with operation time.In scenarios of the healthcare service demand surge and the supply-demand balance,the strength of this effect will be enhanced as the competition degree for doctor resources or the profit-sharing ratio of the competitor rise.The large-scale employment of part-time doctors can help the IHP to provide low-price healthcare services for the patient market.
internet healthcare platformdynamic competitionmixed doctor typesservice pricing