Impact of Enterprise'Cost-reduction Strategy on the Choice of Innovation R&D Mode
Combining the internal behavior(the strategic choice of cost-reduction strategy)faced by innovative firm with the external environment(the consumers'strategic behavior),four game models were constructed from the two-dimensional perspectives of innovative R&.D mode and cost-reduction or not,the optimal decision-making in different situations was solved by backward induction,and the impact of cost-reduction strategy on the optimal innovation mode was explored.The study shows that the effect of cost reduction on optimal innovation mode is very small when the level of consumer strategy is small,and only has a significant effect on the enterprise'equilibrium profits.The optimal innovation mode is influenced by the strategic choice of cost reduction or not,the relative innovation level and the degree of consumer strategy.In general,incremental innovation is superior when the level of consumer strategy is high.Otherwise,radical innovation is superior.In addition,under certain conditions,sales revenue cannot completely cover the total cost in period 1.There will be a deficit situation.
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