In the new media environment,WeChat mini-videos have become an important medium for the general pub-lic to engage in social interactions.Mini-videos with a high degree of psychological identification will get likes,sha-ring,or positive comments from the users to obtain a better sense of belonging and recognition.This study collected rela-tive information of WeChat mini-videos ranking top 100 with more than ten million likes since 2018.This study has ex-plored and analyzed the content construction of the mini-videos from two dimensions:video themes and the time-num-ber change,and attempts to propose suggestions and opinions to the supply side for the innovation of WeChat mini-vid-eo content production to improve effective and quality supply of mini-video content.
关键词
心理认同/微信小视频/内容建设
Key words
psychological identity/WeChat mini-video/content construction
维普
万方数据