坚固的云:网络知识社区与"部落化问题"
Solid Clouds:Online Knowledge Communities and "Tribalization Issues"
杜骏飞 1张慧1
作者信息
- 1. 南京大学 新闻传播学院,江苏 南京 210093
- 折叠
摘要
网络知识社区是流动部落化的,但它也是数字交往何以能凝聚共同体的最好说明,其核心特性是一种气态化但密切聚集的云端共同体."部落化问题"是考察其生产与消费方式、社群文化特质与社会属性的恰当理论框架.网络知识社区通过垂类化和议程化的知识生产,建立了数字交往的生态体系,这使得知识部落成为一种既分散又聚集的"云集";网络知识社区基于不同知识市场形成了多种生产模式,实现了知识的日常、普惠和再生产,产生了影响整个知识社会的传播效应;而平台通过制度化、正当化等规范措施,推动了知识经济,塑造了知识人的观念,也彰显了技术权力,这一过程展现了虚拟的知识共同体作为社区实体的治理逻辑.
Abstract
Online knowledge communities are mobile and tribal,but they are also the best illustra-tion of how digital association can unite communities.Through fieldwork on comprehensive online knowl-edge communities,this article uses the"tribalization problem"as a theoretical framework to systematically analyze the production and consumption methods of online knowledge communities,reveal the multiple tribalization characteristics in its community culture,and discuss the cultural and social attributes of the community as a gaseous community.The network knowledge community has established an ecological system of digital communication through categorization and agenda-based knowledge production,which makes the knowledge tribe become a "cloud"that is both dispersed and aggregated;network knowledge communities have formed a variety of production models based on different knowledge markets,realizing the daily,universal benefit and reproduction of knowledge,and producing a communication effect that af-fects the entire knowledge society;and the platform promotes the knowledge economy through institution-alization,legalization and other normative measures,shaping the concept of intellectuals,and also dem-onstrating technological power.This process demonstrates the governance logic of virtual knowledge com-munities as community entities.
关键词
网络知识社区/部落化/数字交往/知识社会/社群文化Key words
online knowledge community/tribalization/digital association/knowledge society/community culture引用本文复制引用
基金项目
国家社会科学基金重点项目(20AZD062)
出版年
2024
NETL
NSTL
万方数据