摘要
数智时代,新兴技术正在介入并重构旅游目的地形象,并将旅游化时空从物理世界拓展到了虚拟场域.以抖音平台"有一种生活叫大理"话题为对象,利用Python工具对18万余条短视频文本进行采集、清洗及分析,探究由视频大数据建构的"大理"形象体系从"文献名邦"到"DOU游首站"、从"天眼"维度到"人眼"维度、从"风花雪月"到"风吹麦浪"的多维并置,揭示了数智时代虚拟与现实交织中旅游目的地形象的复杂构建与持续演化.
Abstract
In the digital intelligence era,emerging technologies are intervening and re-constructing the image of tourist destinations,expanding the spatial-temporal dimensions of tourism from the physical world to virtual realms.Focusing on the topic"A Kind of Life Called Dali"on the Tiktok platform,this study uti-lizes Python tools to collect,clean,and analyze over 180,000 short video texts.It explores the multi-dimensional juxtaposition of the"Dali"image system constructed by video big data,transitioning from"a renowned literary region"to"the first station of DOU tourism",from the"sky eye"perspective to the"human eye"perspective,and from"wind,flowers,snow,and moon"to"wind blowing wheat waves".This research reveals the complex construction and continuous evolution of tourist destination images in the intertwining of virtual and real spaces in the digital intelligence era.
基金项目
2022年国家社会科学基金重大招标项目(22&ZD190)
NETL
NSTL
万方数据