Digital Place-making:The Reproduction of Destination Images through Video Big Data
In the digital intelligence era,emerging technologies are intervening and re-constructing the image of tourist destinations,expanding the spatial-temporal dimensions of tourism from the physical world to virtual realms.Focusing on the topic"A Kind of Life Called Dali"on the Tiktok platform,this study uti-lizes Python tools to collect,clean,and analyze over 180,000 short video texts.It explores the multi-dimensional juxtaposition of the"Dali"image system constructed by video big data,transitioning from"a renowned literary region"to"the first station of DOU tourism",from the"sky eye"perspective to the"human eye"perspective,and from"wind,flowers,snow,and moon"to"wind blowing wheat waves".This research reveals the complex construction and continuous evolution of tourist destination images in the intertwining of virtual and real spaces in the digital intelligence era.