首页|服务性、文化性与审美性:贵州民族地区乡村旅游语言景观构建新路

服务性、文化性与审美性:贵州民族地区乡村旅游语言景观构建新路

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当今时代,乡村旅游已然成为贵州民族地区经济增长的新动能,而作为其关键要素的语言景观因服务于乡村生产生活及旅游活动开展的价值功用,对其进行科学设计与优化提质具有重要现实意义。文章从分析贵州民族地区乡村旅游语言景观建构的必要性入手,进而深度剖析了它在规划布局、特色彰显及功能发挥方面的不足,并最终提出了贵州民族地区服务性、文化性、审美性的乡村旅游语言景观构建新路,即要立足乡村生活及旅游需求提升语言景观的服务质量,同时着眼国家主流文化和地方特色打造语言景观的文化内核,还要围绕乡村自然人文条件塑造语言景观的审美价值,进而赋能贵州民族地区乡村旅游高质量发展和乡村振兴。
Service,Culture and Aesthetics:A New Way to Build the Linguistic Landscape of Rural Tourism in Guizhou Ethnic Areas
Nowadays rural tourism has become a new driving force for the economic growth of Guizhou's ethnic areas,and as the key element of the linguistic landscape serves the value of rural production and life and tourism activities,it is of great practical significance to carry out scientific design and optimization of its quality.The article starts from analyzing the necessity of constructing rural tourism linguistic landscape in Guizhou ethnic areas,and then deeply analyzes the deficiencies in its planning layout,feature highlighting and functioning,and finally puts forward a new way of constructing rural tourism linguistic landscape with service,culture and aesthetics,i.e.,it should be based on the needs of rural life and tourism to improve the service quality of the linguistic landscape,and at the same time,focus on the mainstream culture of the country and local characteristics to build the cultural kernel of the linguistic landscape,but also focus on the rural nature and humanities to shape the aesthetic value of the linguistic landscape,which will then enable the high-quality development of rural tourism and rural revitalization in Guizhou ethnic areas.

ServiceCultureAestheticGuizhou Ethnic AreasLinguistic Landscape of Rural Tourism

吴杨芝、周湘鄂

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中央民族大学中国少数民族语言文学学院,北京 100081

西北工业大学马克思主义学院,陕西·西安 710129

湖南财政经济学院马克思主义学院,湖南·长沙 410205

服务性 文化性 审美性 贵州民族地区 乡村旅游语言景观

研究阐释党的二十大精神国家社会科学基金重大项目湖南省高等学校优秀思想政治工作项目(2021)

23ZDA082湘人才发[2021]9号

2024

贵州民族研究
贵州省民族研究所

贵州民族研究

CSSCICHSSCD北大核心
影响因子:0.52
ISSN:1002-6959
年,卷(期):2024.45(1)
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