Service,Culture and Aesthetics:A New Way to Build the Linguistic Landscape of Rural Tourism in Guizhou Ethnic Areas
Nowadays rural tourism has become a new driving force for the economic growth of Guizhou's ethnic areas,and as the key element of the linguistic landscape serves the value of rural production and life and tourism activities,it is of great practical significance to carry out scientific design and optimization of its quality.The article starts from analyzing the necessity of constructing rural tourism linguistic landscape in Guizhou ethnic areas,and then deeply analyzes the deficiencies in its planning layout,feature highlighting and functioning,and finally puts forward a new way of constructing rural tourism linguistic landscape with service,culture and aesthetics,i.e.,it should be based on the needs of rural life and tourism to improve the service quality of the linguistic landscape,and at the same time,focus on the mainstream culture of the country and local characteristics to build the cultural kernel of the linguistic landscape,but also focus on the rural nature and humanities to shape the aesthetic value of the linguistic landscape,which will then enable the high-quality development of rural tourism and rural revitalization in Guizhou ethnic areas.
ServiceCultureAestheticGuizhou Ethnic AreasLinguistic Landscape of Rural Tourism