The tourism image of traditional villages based on the projection of landscape genes and the perception of tourists——Taking Zhangguying Village as an example
Tourism image is an important part of tourism destination research and local practice.It im-pacts tourism development and landscape symbol expression.Taking Zhangguying Village as an exam-ple,this paper combines landscape gene theory,tourism image theory and UGC text data to explore the difference between the induced image and the tourists'perceived image in Zhangguying Village.The study shows that:1)Landscape gene is closely related to tourism image in the connotation structure.Landscape gene is the main representation content of traditional village projection image,and the per-ceptual image is the subjective expression of individual regional landscape.Quasi-identification of land-scape genes and dominance of landscape genes are the basis for constructing the projection image of traditional villages.2)In the dimensions of architectural image and spatial image,the perceived image of tourists is higher than that of scenic spots,and in the dimensions of cultural image and environmental image,the induced image of scenic spots is higher than that of tourists.At the same time,the study shows that tourists have a strong perception of the explicit and external landscape characteristics of Zhangguying Village,and a low perception of the invisible and internal cultural landscape characteris-tics.3)Tourists are highly satisfied with the tourism resources and tourism environment of Zhangguying Village,and the evaluation is mainly based on positive emotions.Negative emotions are concretely re-flected in the attraction ticket and commercialization.The conclusions of this study provide theoretical and practical support for decision-makers to develop and promote the cultural landscape of traditional villages and promote the sustainable development of traditional village tourism.
traditional villageslandscape genetourism imageUGCZhangguying Village
NETL
NSTL
万方数据
