This study used'Guichang'kiwifruit as the experimental material to investigate the effects of main measures at different stages of kiwifruit cultivation,such as site selection slope,fertilization a-mount,picking period,and storage methods,on kiwifruit quality.Production technology measures to improve kiwifruit quality were proposed.The results showed that the optimal planting slope for ki-wifruit was 0°,preferably not exceeding 20°,as the slope would reduce soil fertility,reduce the accu-mulation of nutrients in the plant,thereby reducing the single fruit weight and intrinsic quality of ki-wifruit.Middle fertilizer(1kg per plant)increased soil fertility and nutrients in the plant,thereby im-proving the single fruit weight and intrinsic quality of kiwifruit.High fertilizer had no significant effect on improving quality,but instead increases costs.The optimal harvesting period for'Guichang'kiwifruit in Xiuwen County was 150 d after flowering.Early or late harvesting will reduce its quality,and it is not durable for storage.Modified atmosphere storage is the optimal storage method,but it has a higher cost and is suitable for conventional refrigeration in the short term(30 days),while it is more suitable for longterm use.