An analysis of the comprehensive improvement of international communication effectiveness of Hainan Free Trade Port
In the new situation,the comprehensive improvement of the international communication effective-ness of Hainan Free Trade Port must scientifically analyze the international and domestic environment to identify the new opportunities and challenges that the international communication of Hainan Free Trade Port faces within the strategic position of"three regions and one center".Meantime,it is also essential to fully learn from the valuable experience of other comprehensive free trade ports in the world so as to identify the development potentials and competitive advantages that the international communication of Hainan Free Trade Port particularly enjoys in the new strategic framework of"one guiding principle,three institutions,four targeted positions and eight supports".The international communication of Hainan Free Trade Port is a systematic project,in which improving the effectiveness is the most critical and difficult part.Therefore,while analyzing the core issues such as system construction,feature highlight,effectiveness evaluation and risk prevention that exist in the international communication of Hainan Free Trade Port in the new situation,this paper explores the development directions for Hainan Free Trade Port,which include building the communication platforms,innovating the global expressions,highlighting the humanistic connotations.Furthermore,it is suggested to explore the concrete and feasible optimized approaches from the multiple dimensions,such as expanding the circle of friends,mining the flow of stories,and building the IP for free trade port.