The Strategy of brand globalization of Fujian Industries by Cross-Border E-Commerce
This article aims to study the strategies of brand globalization of Fujian industries by cross-border e-commerce.Firstly,the research background and research questions are clarified by analyzing the overview of cross-border e-commerce and current situation of brand globalization of the Fujian industries.Secondly,the research methods of literature review and case analysis is adopted to explore the strategies of brand globalization by cross-border e-commerce.Then,through empirical research and data analysis,the promotional effect of cross-border e-commerce on Fujian industries'brand globalization is verified.Finally,the study concludes and proposes strategies for the brand globalization of Fujian industries.This study is of great significance in guiding brand globalization of the Fujian industries,and also provides reference for the industries in other regions.
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