Analysis of Two-Sided Market Characteristics of Sports Industry
The sports industry is a typical two-sided market with audience manufacturing and competitive bottlenecks.It has the demand characteristics of complementary user needs,cross-network externalities,and multi-platform access for bilateral users.It also has supply characteristics such as multiple product offerings,relevance and complementarity between products and their delivery methods,and non-neutral price structures.Based on this,from the perspective of two-sided markets,it is proposed to improve commercial operations,promote differentiated operations,broaden capital operation channels,and adjust relevant policies to promote the development of the sports industry.
万方数据
维普
