The media freedom supremacy theory explains the existence of ranking myth,including the myth of freedom,the myth of equality and the myth of technology.These myths form a ranking society around university ranking.The spectacle of media myths includes the risk of ranking society anomie,university position loss and uni-versity intention decay.Inspired by the social responsibility theory of media,which is opposite to liberalism,strengthening the legal regulations,respecting the main body of colleges and universities,and being cautious about ranking technology have become the normative strategy of university ranking.