Transformation and Upgrading of Chinese Medicine Industry in the Context of Digital Economy——Take Anguo Digital Chinese Medicine Capital as an Example
With the development of China′s digital economy,digital technology and intelligent technology have enabled the TCM industry to advance toward digitalization and intelligence,while the existing attention and discussion on the transformation practice path of TCM industry are still insufficient.Based on the background of digital economy,this paper analyzes the problems faced by the development of TCM industry,adopts a case study method to explore Anguo Digital TCM Capital,and analyzes the specific initiatives of its digital transformation from the perspectives of big health industry and TCM materials′quality inspection and traceability,planting,processing,storage and transportation,and their trading platform.Finally,the transformation and upgrading paths were proposed for China′s TCM industry:establishing a traceability mechanism for TCM materials and promoting the universalization of third-party quality testing;establishing quality management standards and systems and extending the construction of quality management systems to the whole industrial chain and the whole life cycle;building a digital platform and promoting resource integration and platform-based reconstruction;and continuously extending the modern TCM industry chain and promoting the development of TCM big health industry.
digital economyvalue chainChinese medicinedigital transformation