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融媒体时代短视频助推红色文化传播的优势和路径

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红色文化是中国共产党在领导中国革命、实现中华民族伟大复兴过程中形成的革命历史遗存以及凝结而成的红色革命精神的统称.融媒体时代短视频极大提升了红色文化的传播效能.就其优势而言,短视频传播红色文化可以满足个体发声与实时互动的需要;可以通过微型内容互通激发传播活力;可以建立起算法下的趣缘关联,实现精确精准传播.进一步拓展短视频助推红色文化传播的效能,需要积极打造红色文化多平台短视频传播矩阵;确保官方平台权威性同时推动多平台互动;强化监管以净化优化红色文化网络空间.
Short Videos in Promoting Red Culture in the Era of Integrated Media:Advantages and Pathways
Red culture consists of revolutionary relics and the revolutionary spirit forged by the Communist Party of China in the process of leading the Chinese revolution and realizing the great rejuvenation of the Chinese nation.In the era of integrated media,short videos have greatly improved the communication efficiency of red culture.In terms of its advantages,the spread of red culture through short videos can meet the needs of individual expression and real-time interaction.It can stimulate the vitality of micro-content exchange,and establish the interest correlation under the algorithm to achieve accurate transmission.To further enhance the effectiveness of short videos in this regard,it is necessary to establish a multi-platform short video spread matrix,ensure the authority of official platform and promote multi-platform interaction.Additionally,it is important to strengthen related regulations to purify and optimize the online space for red culture.

era of integrated mediashort videosred culturepathway

张明磊、温小勇

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河北科技大学 影视学院,河北 石家庄 050018

融媒体时代 短视频 红色文化 传播路径

2024

河北工业大学学报(社会科学版)
河北工业大学

河北工业大学学报(社会科学版)

CHSSCD
影响因子:0.603
ISSN:1674-7356
年,卷(期):2024.16(3)