Short Videos in Promoting Red Culture in the Era of Integrated Media:Advantages and Pathways
Red culture consists of revolutionary relics and the revolutionary spirit forged by the Communist Party of China in the process of leading the Chinese revolution and realizing the great rejuvenation of the Chinese nation.In the era of integrated media,short videos have greatly improved the communication efficiency of red culture.In terms of its advantages,the spread of red culture through short videos can meet the needs of individual expression and real-time interaction.It can stimulate the vitality of micro-content exchange,and establish the interest correlation under the algorithm to achieve accurate transmission.To further enhance the effectiveness of short videos in this regard,it is necessary to establish a multi-platform short video spread matrix,ensure the authority of official platform and promote multi-platform interaction.Additionally,it is important to strengthen related regulations to purify and optimize the online space for red culture.
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