The Possibility of Rural Cultural Popularity:Realistic Constraints,Logical Reasoning and Action Strategies
In the Chinese path to modernization,it has become an urgent task for the rural culture revitalization to explore a way to activate the power of cultural continuity,so that rural culture can play an important role in the complex social system again.Rural culture is a general term for the material and spiritual culture with regional and local characteristics formed by people in the long-term practice of agricultural production and life.In the process of human beings adapting to the development of modern society,the"nostalgia"deeply embedded in the veins is reactivated,which has been coupled with the popular culture towards the logical starting point of market mindset,the expression form of modern media,and the value function of identity,thus making the popularization of rural culture feasible.To make rural culture popular,it is essential to align with the generative logic of popular culture,carry on cultural genes to empower industrial practice,link cultural needs to trigger public resonance,and upgrade cultural forms to achieve a variety of expressions.Empowering rural cultural revitalization is the ultimate goal of the popularity of rural culture.It is necessary to solve the problems of commerciality of the production purpose and public welfare of the overall goal,entertainment of the value function and positive value orientation,and the cyclicality of the popular culture and the long-lasting influence of the culture in the process of popularization,so as to promote the popular rural culture to be naturally embedded in the public's daily production and life.
rural revitalizationrural culturerural cultural revitalizationpopular culturecultural industry
万方数据
维普
