E-commerce has emerged as an crucial driver for realizing digital economy and rural revitalization,thus warranting an in-depth exploration of its impact and improvement pathways on rural revitalization.By ex-amining 31 provincial governments in China as a research sample,this study explores the fuzzy set qualitative comparative analysis method(fsQCA)to investigate the impact of e-commerce on rural revitalization.The findings indicate that while all conditional variables of e-commerce are not essential to achieve high level of rural revitalization,their combined configuration plays a pivotal role in enhancing rural development.Specific-ally,four promotion paths for e-commerce to improve high levels of rural revitalization are identified:"organi-zation promotion","environmental promotion","technology-organization-environment promotion"and"technology-environment promotion".Accordingly,it is imperative for each region to devise an e-commerce promotion strategy tailored to its unique development context,local conditions,advantages and resource endow-ments.This approach will continuously strengthen the coordination between infrastructure,human resources,development scale,government support and market environment.
关键词
电子商务/乡村振兴/模糊集定性比较分析/TOE分析框架
Key words
e-commerce/rural revitalization/qualitative comparative analysis of fuzzy sets/TOE analysis framework
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