基于信息生态视角分析农村青年对移动短视频依恋行为的影响因素
Analyzing the influencing factors of rural youth's attachment behavior to mobile short videos from the perspective of information ecology
邓建高 1张璇 2徐绪堪1
作者信息
- 1. 河海大学,商学院,南京 210098;河海大学,统计与数据科学研究所,南京 210098
- 2. 河海大学,商学院,南京 210098
- 折叠
摘要
基于信息生态视角,引入心理学的依恋理论,构建心理需求中介变量下农村青年对移动短视频依恋行为的影响因素模型,通过实证分析探究其作用机理.结果表明,信息内容、信息技术和信息环境因素显著作用于农村青年对移动短视频的依恋行为,驱动其产生不同心理需求进而促进依恋行为的产生.信息内容是农村青年对移动短视频产生依恋行为的核心;信息技术是农村青年对移动短视频产生依恋行为的基础;信息环境是农村青年对移动短视频产生依恋行为的催化剂;农村青年的心理需求是对移动短视频产生依恋行为的根本所在.据此从农村公共文化资源供需平衡、视频内容审核、联动治理三方面提出对策建议.
Abstract
Based on the perspective of information ecology and the introduction of attachment theory from psychology,a model of the influencing factors of rural youth's attachment behavior to mobile short videos under the mediating variable of psychological needs was constructed,and its mechanism was explored through empirical analysis.The results indicated that information content,information technology,and information environment factors significantly affected the attachment behavior of rural youth to mobile short videos,driving them to generate different psychological needs and promoting the development of attachment behavior.The information content was the core of rural youth's attachment behavior to mobile short videos;information technology was the foundation for rural youth to develop attachment behavior toward mobile short videos;the information environment was a catalyst for rural youth to develop attach-ment behavior toward mobile short videos;the psychological needs of rural youth were the fundamental reason for their attachment to mobile short videos.Based on this,countermeasures and suggestions were proposed from three aspects:balancing the supply and de-mand of rural public cultural resources,reviewing video content,and promoting collaborative governance.
关键词
农村青年/移动短视频/依恋行为/影响因素/信息生态Key words
rural youth/mobile short videos/attachment behavior/influencing factors/information ecology引用本文复制引用
基金项目
江苏省社会科学基金(19ZZB003)
中央高校基本科研业务费专项(B210203042)
国家自然科学基金(72042004)
中央高校基本科研业务费专项(B220207021)
出版年
2024
国家科技期刊平台
NSTL
万方数据