A measurement model and empirical testing of tourist perceived value in historical and cultural towns:Taking Yongnian Guangfu City,Yongnian District,Handan City as an example
Taking Yongnian Guangfu City,Yongnian District,Handan City as the research object,this study comprehensively consid-ered risk perception and cultural value characteristics,and developed a tourist perceived value measurement table that conformed to the characteristics of ancient towns for historical and cultural towns.The study explored the influencing factors of tourist perceived val-ue in ancient town type scenic spots.The results showed that the perceived value measurement table for tourists in historical and cultur-al towns consisted of 27 measurement indicators from 8 dimensions:living environment value,service value,emotional value,cultur-al cognitive value,cultural appreciation value,cultural product value,risk perception,and cost perception;the cultural cognitive val-ue,cultural product value,and cultural appreciation value were special dimensions that distinguished historical and cultural towns from other common dimensions of scenic spots;the risk perception formed by tourists during public crisis events had a significant im-pact on the perceived value of tourists in historical and cultural towns.
historical and cultural townstourist perceived valuecultural valuesrisk perceptionmeasurement modelempirical testingYongnian Guangfu City
NETL
NSTL
万方数据
