历史文化名镇游客感知价值测量模型及实证检验——以邯郸市永年区永年广府城为例
A measurement model and empirical testing of tourist perceived value in historical and cultural towns:Taking Yongnian Guangfu City,Yongnian District,Handan City as an example
陈凯强 1孙兵 2曾春媛3
作者信息
- 1. 辽宁师范大学地理科学学院,辽宁 大连 116029;北京理工大学管理与经济学院,北京 100081
- 2. 湖北商贸学院艺术与传媒学院,武汉 430079
- 3. 北京理工大学管理与经济学院,北京 100081
- 折叠
摘要
以邯郸市永年区永年广府城为研究对象,综合考虑风险感知与文化价值特性,针对历史文化名镇开发符合古镇特征的游客感知价值测量表,探寻古镇类型景区游客感知价值的影响因素.结果表明,历史文化名镇游客感知价值测量表由人居环境价值、服务价值、情感价值、文化认知价值、文化观赏价值、文化产品价值、风险感知和成本感知8个维度27个测量指标构成;文化认知价值、文化产品价值和文化观赏价值是历史文化名镇有别于其他景区共性维度以外的特殊维度;游客在发生公共危机事件时形成的风险感知对历史文化名镇游客感知价值具有显著影响.
Abstract
Taking Yongnian Guangfu City,Yongnian District,Handan City as the research object,this study comprehensively consid-ered risk perception and cultural value characteristics,and developed a tourist perceived value measurement table that conformed to the characteristics of ancient towns for historical and cultural towns.The study explored the influencing factors of tourist perceived val-ue in ancient town type scenic spots.The results showed that the perceived value measurement table for tourists in historical and cultur-al towns consisted of 27 measurement indicators from 8 dimensions:living environment value,service value,emotional value,cultur-al cognitive value,cultural appreciation value,cultural product value,risk perception,and cost perception;the cultural cognitive val-ue,cultural product value,and cultural appreciation value were special dimensions that distinguished historical and cultural towns from other common dimensions of scenic spots;the risk perception formed by tourists during public crisis events had a significant im-pact on the perceived value of tourists in historical and cultural towns.
关键词
历史文化名镇/游客感知价值/文化价值/风险感知/测量模型/实证检验/永年广府城Key words
historical and cultural towns/tourist perceived value/cultural values/risk perception/measurement model/empirical testing/Yongnian Guangfu City引用本文复制引用
基金项目
广西壮族自治区教育科学规划专项重点课题(十四五)(2022)(2022ZJY1720)
出版年
2024
国家科技期刊平台
NSTL
万方数据