An empirical study on the impact of the digital economy and financial knowledge on farmers'entrepreneurial decision-making:Based on the survey data of 1 086 households in Shaanxi Province
Based on the data of 1 086 valid survey questionnaires in Shaanxi Province in 2021,the double column model was used to study the impact of digital economy and financial knowledge on farmers'entrepreneurial decision-making.The results showed that dig-ital economy and financial knowledge could not only promote farmers'entrepreneurial intention,but also improve the investment scale of farmers'entrepreneurship,and had a significant impact on farmers'entrepreneurial decision-making.The total family assets could promote farmers to start businesses and increase the scale of investment,while the real estate assets would restrain farmers from start-ing businesses and reduce the scale of investment.The age and marital status had no significant impact on the basic decisions of farm-ers'entrepreneurship and their investment.Therefore,it was suggested that relevant departments should cultivate digital economy tal-ents and popularize digital economy technology to promote the integration of traditional agriculture and digital economy,enhance the strategic position of farmers'financial education and give priority to popularizing the financial knowledge urgently needed by farmers.
digital economyfinancial knowledgefarmers'entrepreneurial decision-makingShaanxi Province