Pricing strategy for agricultural product supply chain in live streaming E-commerce based on Stackelberg game theory
In order to gain a deeper understanding of the pricing strategies and challenges faced by the agricultural product supply chain in the live streaming E-commerce environment,the Stackelberg game theory and the framework and core features of the live streaming E-commerce agricultural product supply chain were introduced.The complexity of pricing issues in the agricultural product supply chain of live streaming E-commerce was evaluated,and multiple decision models based on assumptions were established.The effectiveness and applicability of these models were analyzed through numerical analysis methods.The results indicated that the selec-tion of pricing strategies for agricultural product supply chains in the live streaming E-commerce environment had a significant impact on increasing the interests of all parties involved,and the centralized decision-making model had the best effect in achieving the maxi-mization of overall supply chain benefits.The main challenges and decision-making difficulties faced by the live streaming E-com-merce agricultural product supply chain were summarized,and the importance of optimizing the pricing strategy of the live streaming E-commerce agricultural product supply chain was concluded,in order to maximize the common interests of all participants in the sup-ply chain.Suggestions and strategies for improving the pricing of agricultural product supply chains in live streaming E-commerce had been proposed.It was believed that in the context of the rapid development of live streaming E-commerce,adopting advanced game theory to scientifically analyze and optimize pricing strategies was crucial for improving the overall efficiency and competitiveness of the agricultural product supply chain.
live streaming E-commerceagricultural product supply chainStackelberg game theorydecision-making model
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