E-commerce and county consumption:A quasi-natural experiment of e-commerce into a comprehensive rural demonstration county
Based on the panel data of 1 081 counties in China from 2011 to 2019,taking the policy of e-commerce into comprehen-sive rural demonstration county as a quasi-natural experiment,the multi-time point differential model was used to quantitatively ana-lyze the overall impact of e-commerce on county consumption and its mechanism was explored.The results showed that the policy of e-commerce into the comprehensive rural demonstration county increased county consumption by 1.6%;there was regional heterogeneity in the consumption promotion effect of this policy,with the western region being significantly stronger than the central and eastern re-gions,and the promotion effect of consumption in western counties reached 5%;mechanism test showed that this policy could promote consumption by improving the efficiency of information matching and production.
NETL
NSTL
万方数据
