基于多元有序Logistic与ISM模型的新疆食品消费意愿的影响因素研究
Study on influencing factors of food consumption willingness in Xinjiang based on multiple ordered Logistic and ISM model
穆哈拜提·帕热提 1康姣姣1
作者信息
- 1. 新疆农业大学经济管理学院,乌鲁木齐 830052
- 折叠
摘要
基于416名国内消费者的调查数据,通过构建多元有序Logistic回归模型和ISM解释结构模型分析消费者对新疆食品消费意愿的影响.结果表明,消费意愿受消费者性别、消费者对新疆食品的认知和偏好、消费者对新疆食品原料生产、食品销售的原产地印象的影响.消费者对新疆食品的喜欢程度为表层直接影响因素;消费者对新疆食品原料生产、食品销售的原产地印象以及消费者对新疆食品的熟悉程度为中层间接影响因素;性别是消费意愿的深层根源影响因素.因此,要加强品牌建设,塑造绿色原产地形象,推动新疆食品产业可持续发展.
Abstract
Based on the survey data of 416 domestic consumers,the influence of consumers on food consumption willingness in Xinji-ang was analyzed by constructing multiple ordered Logistic regression model and ISM explanatory structure model.The results showed that consumption willingness was affected by consumers'gender,consumers'cognition and preference to Xinjiang food,consumer's impression of the origin of Xinjiang food raw material production and food sales.Consumers'liking for Xinjiang food was the surface di-rect influencing factor;consumers'impression of the origin of Xinjiang food raw material production and food sales,and consumers'familiarity with Xinjiang food were the middle indirect influence factors;gender was the deep root factor of consumption willingness.Therefore,it was necessary to strengthen brand building,shape the image of green origin,and promote the sustainable development of food industry in Xinjiang.
关键词
食品/消费意愿/影响因素/Logistic模型/ISM模型/新疆Key words
food/consumption willingness/influencing factor/Logistic model/ISM model/Xinjiang引用本文复制引用
基金项目
国家留学基金委新疆绿洲现代农业技术与经管能力提升人才培养项目(202209285001)
出版年
2024
NETL
NSTL
万方数据